SEO, or search engine optimisation, is both the art and science of ensuring that your web site lists as high as possible on all the major search engines, such as Google and Yahoo. If you want to stand any chance of being even remotely successful on the Internet, SEO should rank highest on your marketing priority list. But ranking high across search engines is only the tip of the iceberg. The entire purpose of SEO UK is to permanently increase the visibility of your website, which results in a constant growth of traffic to your website and thus more sales. Therefore, SEO is essentially the most effective method of marketing your products or services online.

Nowadays, staying on top of the competition in business can be a herculean Sommerseo task, but thanks to the wonders of the modern Internet technologies combined with SEO, even small business owners stand a fair chance of competing with larger businesses, by gaining credibility and trust from thousands of their new visitors and eventually converting them into buyers.

To get the most general understanding of what SEO is and how it works, you should first understand the way search engines work. In order to make a web search possible for you, every search engine creates a comprehensive database of the hundreds of millions of web sites out there. With most web sites being regularly updated and more of them appearing on the web every day, search engines must constantly update their databases, or index, to be able to generate relevant results. For this reason, every search engine uses a number of bot or “spider” programmes to continuously scan the web and index the web sites they find. Then search engines use a complex set of rules to prioritise these sites based on a great deal of criteria, including their relevance to the search terms or phrases, entered by visitors when they conduct a search. A well-executed SEO campaign makes sure the website satisfies the criteria of search engine ranking algorithms in such a way so it is listed as high as possible on search engine results